We are a small team of designers, writers, marketers, technologists and business thinkers.

We cook up ideas and help companies in digital with technology, vision and judgement. TheOven is not a slide factory. It is a working room for prototypes, digital products and systems that need taste, speed and technical depth in the same place.

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02 / What we do

Process refactoring at scale. with Speed, Altitude, Depth and Range.

TheOven sits with your team, sees how the work gets done today and redesigns each process so AI runs in production, reliably, across the business.

After 20 years working with all kinds of clients on data and automation, we are convinced there is no silver bullet. Every client has its own context, tech stack, needs and priorities. That is why we solve this with a Forward Deployed Engineer (FDE) methodology.

The models are ready. Most processes aren't. We refactor them.

Speed
The baseline: the same work, in less time.
A prototype in 2–3 weeks and each process in production in a month. Value in weeks, not months.
Altitude
The outcome, not the task.
We don't speed up one step: with the C-level we pick the processes that weigh the most and redesign each one whole, around the result the business wants.
Depth
The way the best in the field would do it.
We start from raw data (12 months of timesheet and your systems) and from your experts. We validate with real cases and hard exceptions, and an audit tells us whether it gets used.
Range
More disciplines than used to pay off.
Designers, writers, marketers, technologists and business thinkers in one team. What works in one team, unit or sector is reused in the others.

03 / Why FDE

Why this methodology, today

Four things we are sure of.

Context is the scarce part
You understand it by sitting next to the client, not from a list of requirements.
Value in weeks, not months
Something that works on real data, fast.
What repeats becomes a product
The FDE solves it; the product scales it.
Technology isn't the bottleneck. Access is.
Access to the right people and data.

04 / Process

We start with the outcome.

Six phases. One process a month. Six every six months.

01
Init
CEO message, C-level and timesheet
02
Discover
From 20–30 processes to the 6 that matter
03
Prototype
Working in 2–3 weeks
04
Validate
With the owner and the team
05
Go live
In production, adoption measured
06
Scale
The next one. What repeats becomes a product

1 month per process
Every month: the next of the 6
Every 6 months: 6 more, with the C-level

Adoption is measured, not assumed: the timesheet against our audit layer.

Underneath, AI Loops: a foundation (cloud, data and integrations), process refactoring and an AI layer, fully auditable and well governed.

05 / Products

Real Problems Repeated Patterns Scalable Products

Automation and solutions in three sectors. Each product started next to a client, on a problem we saw repeat across people, tools and weeks.

Accounting

Descuida
Accounting automation
For advisory firms: invoices, taxes per client and quarter, payroll and legal notices.

Advertising

CreativeFlow
Creative operations
Generate, adapt, approve and measure creative for every activation platform.
Calado
SEO and GEO
How ChatGPT, Gemini and Perplexity talk about your brand, and what to change.
Loop
Google Ads copilot
Which search terms to turn into keywords and which to block, every day.
Light
Social listening
A daily brand radar across social networks: what matters and what to review first.
AAMP by IAB Tech Lab
Agentic ad buying
Research on how agents will buy and sell digital advertising.

Ecommerce

Shopify Bundle
Shopify store suite
What a Shopify store is missing today: data, support, returns and GEO in one suite.

06 / Difference

How we're different

The FDE methodology
Embedded with the client, moving fast and accountable to the finish.
Client-proven know-how
AI Loops: foundation (cloud, data and integrations) + process refactoring (processes redesigned for the new reality) + an AI layer, with full auditability and sound governance.
Our product bundle today
Six solutions in three sectors, ready to deploy in weeks.